# Airbnb Co-Hosting Direct Mail Template Pack

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## Variant A — Revenue-Focused (for investors / second-home owners)

> Best for: Absentee owners, out-of-state investors, people who own property for appreciation.
> Format: Letter in a #10 envelope, hand-addressed (or use a handwriting font service).

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**[YOUR COMPANY NAME / YOUR NAME]**
[Your Address / PO Box] | [Phone] | [Email] | [Website if you have one]

**[DATE]**

**[OWNER NAME]**
[Owner Address]
[City, State ZIP]

**Re: [PROPERTY ADDRESS] — Potential Airbnb Revenue Analysis**

Dear [OWNER NAME],

I'm writing because I analyzed the short-term rental market near **[NEIGHBORHOOD / ZIP CODE]** , and your property at **[ADDRESS]** came up as one with significant untapped potential.

Based on comparable properties in your immediate area, here's what I found:

- **Comparable 2-bedroom homes** in [NEIGHBORHOOD] are grossing **$[LOW RANGE]–$[HIGH RANGE] per month** on Airbnb
- Average occupancy in your ZIP is **[XX]%**
- Properties with **[FEATURE — e.g., "a private backyard" / "walking distance to downtown"]** consistently book at a **[XX]% premium**

I don't know your situation — maybe you've thought about Airbnb before, or maybe the idea of managing guests and scheduling cleaners sounds like a second job you don't want.

**That's where I come in.**

I run **[COMPANY NAME]** , a professional co-hosting service. I handle **everything** — listing creation, professional photography, dynamic pricing, guest communication, cleaning coordination, and maintenance. You get a deposit in your account every month. You never hear from a guest, unclog a toilet, or answer a 2 AM message.

**How it works:**
1. We walk through your property together. I'll tell you exactly what it needs to be guest-ready.
2. I photograph, stage, and list it — optimized to rank high in Airbnb search.
3. You receive monthly payouts directly from Airbnb. My fee is **[XX]%** of bookings — I only get paid when you do.

**What I'm not:** I'm not a property management conglomerate where you're just a number. I work with a small, curated portfolio of properties so I can give each one the attention it deserves.

I'd love to run a free, no-obligation revenue analysis specific to your exact property. It takes 15 minutes — we can do it over the phone or over coffee.

**Call or text me at [PHONE].** If I don't hear back, I'll follow up once by phone next week and then leave you alone.

Best,

**[YOUR NAME]**
[Title — e.g., "Founder, [COMPANY NAME]"]

P.S. — Even if Airbnb isn't the right fit, I can connect you with medium-term rental options (traveling nurses, remote workers, relocating families) that often pay above market rent with far less turnover. Happy to discuss either path.

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## Variant B — Hassle-Free (for busy professionals / inherited properties / frequent travelers)

> Best for: Owners who have the money but zero time. Properties that are already furnished. People who travel 3+ months/year.
> Format: Letter in a #10 envelope.

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**[YOUR COMPANY NAME / YOUR NAME]**
[Your Address] | [Phone] | [Email]

**[DATE]**

**[OWNER NAME]**
[Owner Address]

**Re: Your property at [ADDRESS] — Is it working as hard as you are?**

Dear [OWNER NAME],

Quick question: when was the last time your property at **[ADDRESS]** earned you money while you were sleeping, traveling, or just living your life?

If the answer is "never" or "not enough," I'd like to change that.

I'm **[YOUR NAME]** , and I help property owners turn their homes into income without turning themselves into hotel managers. Here's how:

**The problem with doing it yourself:**
Managing an Airbnb looks easy until you're answering guest messages during dinner, coordinating cleaners on weekends, and handling a plumbing emergency at midnight. Most self-managed hosts burn out within 18 months.

**My solution:**
I co-host your property. You keep ownership. I handle:

- ✓ Professional photography and listing optimization
- ✓ Dynamic pricing so you never undercharge
- ✓ All guest communication — day and night
- ✓ Cleaning team management with photo verification
- ✓ Maintenance coordination (you approve anything over $[THRESHOLD])
- ✓ Monthly financial statements showing every dollar

**What you do:** Nothing. Seriously. You get a deposit every month and a quarterly check-in call. That's it.

My fee is **[XX]%** of bookings. I only make money when your property makes money. No upfront costs to get started.

I currently co-host **[X]** properties in the area, maintaining **[X.X]+ star average ratings** and **[XX]%+ occupancy**.

If you're curious — even a little — let's talk. No pitch, no pressure. I'll walk you through the numbers for your specific property and you can decide if it makes sense.

**Call or text: [PHONE]**

Thanks for reading,

**[YOUR NAME]**

P.S. — Still on the fence? Think of it this way: if your property sat empty for just 15 nights this year, that's likely **$[X,XXX]+** you left on the table. Let's fix that.

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## Variant C — Postcard (for mass mailing / first touch)

> Best for: Low-cost first touch. Send to 100+ properties, follow up with Variant A or B to responders.
> Format: 6x9 or 6x11 postcard, full-color, glossy. One side visual, one side text.

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**FRONT SIDE (Image + Headline):**

*[Full-bleed photo of a beautiful, well-staged living room or bedroom — warm lighting, hotel-quality look]*

## Your property could earn this. Without you lifting a finger.

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**BACK SIDE (Copy):**

**Hi neighbor,**

I analyzed short-term rental earnings near **[NEIGHBORHOOD]** , and properties like yours on **[STREET NAME]** are generating **$[X,XXX]/month** on Airbnb.

I run a local co-hosting service that handles **everything** — from guest messages to cleaning to maintenance. You collect the income. I do the work.

**No upfront cost. I only get paid when you do.**

Curious what your property could earn?

**Text "AIRBNB" to [PHONE NUMBER]**
— OR —
**Scan here:** *[QR code linking to a simple landing page with a revenue calculator]*

**Talk soon,**
**[YOUR NAME] | [COMPANY NAME]**
**[Phone] | [Website]**

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## Variant D — The "Neighbor to Neighbor" (handwritten-style, casual)

> Best for: Properties you literally drive past. Owners who might be skeptical of anything that looks like junk mail.
> Format: Simple white envelope, handwriting font or actual handwritten note. Feels personal.

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**[YOUR NAME]**
[Your actual neighborhood] resident | [Phone]

**[DATE]**

Hey [OWNER NAME],

My name is **[YOUR NAME]** and I live right around the corner on **[YOUR STREET]** .

I've passed your place on **[THEIR STREET]** probably a hundred times and I've always thought it would make an incredible Airbnb. The **[SPECIFIC FEATURE — "front porch" / "natural light" / "location near X"]** is exactly what guests look for.

Here's the thing — I co-host properties for a living. I manage the entire process (listing, pricing, guests, cleaning, everything) and the owners collect monthly payouts without ever lifting a finger.

I'm not a big faceless company. I'm your neighbor. I know this area. I care about keeping the neighborhood quiet and making sure guests are vetted and respectful.

If you've ever thought about Airbnb but didn't want the headache, I'd love to grab coffee and walk you through what it would look like — numbers, timeline, exactly how it works. Zero obligation.

Give me a call or text: **[PHONE]**

Your neighbor,
**[YOUR NAME]**

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## Direct Mail Campaign Checklist

### Before You Mail Anything

- [ ] Pull the property owner's **name** from tax records (mailing to "Current Resident" kills response rates)
- [ ] Verify the owner's mailing address is **different from the property address** (absentee owners are your best targets)
- [ ] Check that the property is in an **STR-legal zone** (don't waste stamps on unworkable properties)
- [ ] Pull 3–5 comparable Airbnb listings from AirDNA/Rabbu so your revenue numbers are real, not made up
- [ ] Set up a dedicated Google Voice number for tracking responses
- [ ] Create a simple landing page (Carrd, Squarespace, or a Notion page) that the QR code links to — include a revenue calculator, your bio, and a contact form

### Mailing Strategy

| Step | Timing | Action |
|---|---|---|
| Touch 1 | Week 1 | Postcard (Variant C) — low-cost awareness, drives QR code scans |
| Touch 2 | Week 3 | Letter (Variant A or B) — to everyone who didn't respond to the postcard |
| Touch 3 | Week 5 | Handwritten note (Variant D) — to the top 20 target properties only |
| Touch 4 | Week 6 | Phone call follow-up — "Hi, I mailed you some info about your property at [ADDRESS]. Got 2 minutes?" |

### Response Rate Benchmarks

- Postcard only: 0.5–1.5% response rate
- Letter + follow-up postcard: 2–4%
- Full sequence (postcard → letter → note → call): 5–8%
- Hand-addressed + handwritten font: +50% open rate vs. printed labels

**Translation:** Mail 100 properties with the full sequence → expect 5–8 conversations → land 1–3 clients.

### Cost Estimate (per 100 properties)

| Item | Cost |
|---|---|
| Postcards (design + print) | $80–$150 |
| Letters (print, envelopes, stamps) | $120–$200 |
| Handwritten-style notes (handwriting service like Handwrytten) | $3–$5 each |
| AirDNA/Rabbu subscription (1 month) | $50–$100 |
| Landing page (Carrd) | $19/year |
| Google Voice number | Free |
| **Total per 100-property campaign** | **~$350–$550** |

If one client pays you $500–$800/month, you recoup the campaign cost in the first month.

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## Optional: The QR Code Landing Page Content

The QR code on your postcard should lead to a single page with:

**Headline:** "How much could your [NEIGHBORHOOD] property earn on Airbnb?"

**Revenue calculator:**
A simple form: "How many bedrooms? → [dropdown]"
Then display: "Similar [X]-bedroom homes in [NEIGHBORHOOD] earn $[LOW]–$[HIGH]/month based on current market data."

**Your bio:**
- Photo of you (friendly, not corporate)
- 2–3 sentences: who you are, where you live, how many properties you manage
- "I handle everything. You collect the income."

**Testimonials:**
Even one quote from a happy owner or guest review screenshot builds massive trust.

**Call to action:**
Big button: "Get Your Free Revenue Analysis →" (links to a Calendly booking page or a contact form)

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*End of Template Pack*